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From Lamberti Acelera to Lamberti Fortalece

Empowering Microentrepreneurs

By Davide Secchi – Member of Communication Team

Reading time: 3 min

In 2023, the microentrepreneurs participating in the Lamberti Acelera project submitted their Business Plans to a professional commission integrated by specialists, who were selected by Aventura de Construir.

Among these entrepreneurs, three were awarded with seed capital to implement their plans and strengthen their businesses.
The commission identified marketing as the weakest aspect of many Business Plans.

To address this scope, Lamberti Brasil and AdC have decided to focus the 2024 edition on creating effective Marketing Plans, which enable the project participants to focus much more on the market opportunities.

Focus on Market

Focus on Market

Lamberti Fortalece in 2024 will support 15 microentrepreneurs in developing and executing their Marketing Plans.

To provide personalized and effective support, the number of participants is limited to 15.
Each participant will receive individual guidance throughout the entire period.

  • Participants: 15 microentrepreneurs (5 from the previous Lamberti Acelera project, including 2 seed capital winners, and 10 new participants)
  • Partner: AdC, Lamberti Brasil and  MCF Consulting, a renowned consulting company in Latin America specialized on market intelligence

Training Structure

Training Structure

The training will be divided into two main blocks:

  • Business and Sustainability Pillars: 15 lessons covering essential topics like Finance and ESG, target audience;
  • Marketing Strategy and Tools: 9 lessons focused on marketing strategies.

In between these lessons, participants are receiving personalized support from AdC and experts from the business community.

Our Journey and Impact

We are immensely proud of this journey, which over four years has helped attendees increase significantly their activity and income.

This initiative has fostered a supportive community where individuals assist each other and promote the program. New participants have been directly engaged by previous participants, highlighting the success and impact of our efforts.

Join us in continuing to empower microentrepreneurs and driving sustainable growth in our communities.